'You broke it, you fix it' - the pro-environmental behaviours of individuals and households

In his seminal book on practical ethics, the Australian philosopher, Peter Singer, says “One historical principle, often applied in the case of pollution, is ‘You broke it, you fix it’ – also known as ‘The polluter pays’ principle. If a chemical factory pollutes a river, then the owner of the factory is responsible for cleaning up the river.” Holding countries and organisations accountable for their pollution seems logical. However, imagine if the above rule applied to all polluters, including individuals and households. Is it possible to make individuals and families accountable for their environmental pollution?