Unleashing The Creative Beast: How Generative Artificial Intelligence Is Revolutionising Business

Francesca D'Urso, Maria D'Urso, Salvi-Nicolas Montalto

Research output: Contribution to specialist publicationAIB Review - scholarly output

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Abstract

In the world of business, staying ahead of the curve is not just a trend, it's a necessity. In this era of rapidly advancing technology, one innovation that's turning heads and raising eyebrows is generative artificial intelligence (GenAI). It's not just another buzzword in the tech sphere; it's a game-changer that's reshaping the way businesses operate and innovate. So, grab your seat belts, because we're about to embark on a wild ride through the colourful landscape of GenAI and its transformative power in the world of business.
Original languageEnglish
No.11
Specialist publicationAIB Review
Publication statusPublished - 21 Dec 2023
Externally publishedYes

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