Towards sustainable marketing systems

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Readings and cases in sustainable marketing: A strategic approach to social responsibility
Editors	Clare D'Souza, Mehdi Taghian, Michael Polonsky
Place of Publication	Prahran
Pages	343-358
Number of pages	15
Publication status	Published - 2012

Cite this

@inbook{2cc1dc2b68ae4d61b60c898bddb08570,

title = "Towards sustainable marketing systems",

author = "Sumesh Nair",

year = "2012",

language = "English",

isbn = "9780734610850",

pages = "343--358",

editor = "Clare D'Souza and Taghian, {Mehdi } and Polonsky, {Michael }",

booktitle = "Readings and cases in sustainable marketing: A strategic approach to social responsibility",

}