Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis

Tareq Rasul; Fernando De Oliveira Santini; Weng Marc Lim; Dimitrios  Buhalis; Haywantee  Ramkissoon; Wagner  Junior Ladeira; Diego  Costa Pinto; Mohd Azhar

doi:10.1177/135676672412384

Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis

Tareq Rasul, Fernando De Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Abstract

Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling (MASEM), tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.

Original language	English
Journal	Journal of Vacation Marketing
DOIs	https://doi.org/10.1177/135676672412384
Publication status	Accepted/In press - 2024

Keywords

Tourist Engagement
Tourist Experience
Tourist Behavioral Intention
Tourist Satisfaction
Tourist Emotion
Destination Awareness
Destination Image
Meta-Analysis
MASEM

Access to Document

10.1177/135676672412384

Cite this

@article{2918c2009ba6478cba0ac83060f360d5,

title = "Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis",

abstract = "Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling (MASEM), tested a conceptual framework and found that tourist experience and TE individually mediate tourists{\textquoteright} satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention. ",

keywords = "Tourist Engagement, Tourist Experience, Tourist Behavioral Intention, Tourist Satisfaction, Tourist Emotion, Destination Awareness, Destination Image, Meta-Analysis, MASEM",

author = "Tareq Rasul and {De Oliveira Santini}, Fernando and Lim, {Weng Marc} and Dimitrios Buhalis and Haywantee Ramkissoon and {Junior Ladeira}, Wagner and {Costa Pinto}, Diego and Mohd Azhar",

year = "2024",

doi = "10.1177/135676672412384",

language = "English",

journal = "Journal of Vacation Marketing",

issn = "1356-7667",

publisher = "SAGE Publications Ltd",

}

TY - JOUR

T1 - Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis

AU - Rasul, Tareq

AU - De Oliveira Santini, Fernando

AU - Lim, Weng Marc

AU - Buhalis, Dimitrios

AU - Ramkissoon, Haywantee

AU - Junior Ladeira, Wagner

AU - Costa Pinto, Diego

AU - Azhar, Mohd

PY - 2024

Y1 - 2024

N2 - Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling (MASEM), tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.

AB - Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling (MASEM), tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.

KW - Tourist Engagement

KW - Tourist Experience

KW - Tourist Behavioral Intention

KW - Tourist Satisfaction

KW - Tourist Emotion

KW - Destination Awareness

KW - Destination Image

KW - Meta-Analysis

KW - MASEM

U2 - 10.1177/135676672412384

DO - 10.1177/135676672412384

M3 - Article

SN - 1356-7667

JO - Journal of Vacation Marketing

JF - Journal of Vacation Marketing

ER -

Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis

Abstract

Keywords

Access to Document

Fingerprint

Cite this