Tourist Engagement: Toward an Integrated Framework Using Meta-Analysis

Tareq Rasul, Fernando De Oliveira Santini, Weng Marc Lim, Dimitrios Buhalis, Haywantee Ramkissoon, Wagner Junior Ladeira, Diego Costa Pinto, Mohd Azhar

Research output: Contribution to journalArticlepeer-review

Abstract

Tourist engagement (TE) has gained prominence in academia and industry. While previous studies have focused on exploring TE in tourism and hospitality, no consolidated empirical study has been conducted. We conducted a comprehensive meta-analysis using data from 73 independent studies retrieved from 72 papers, with a total sample size of 41,757. Our analysis, using meta-analytic structural equation modelling (MASEM), tested a conceptual framework and found that tourist experience and TE individually mediate tourists’ satisfaction, emotion, behavioral intention, and loyalty. Additionally, cultural (e.g., power distance, individualism, uncertainty avoidance, indulgence) and economic (e.g., human development index) moderators influence TE. Our findings also suggest that popular global destinations enhance the relationship between tourist experience, engagement, and behavioral intention.
Original languageEnglish
JournalJournal of Vacation Marketing
Publication statusAccepted/In press - 2024

Keywords

  • Tourist Engagement
  • Tourist Experience
  • Tourist Behavioral Intention
  • Tourist Satisfaction
  • Tourist Emotion
  • Destination Awareness
  • Destination Image
  • Meta-Analysis
  • MASEM

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