The show must go on: Entrepreneurship in dance education

A recent study by Zahra (2020) suggests that entrepreneurial business will be able to take advantage of the global changes experienced in the past several years. Is this the case in the dance education industry? For many, dance and movement arts are peripheral. However, in the US alone, the market size is $4 billion with over 66,500 business entities employing over 120,000 individuals. If the financial figures do not draw your attention, additional benefits include the role of dance in the treatment of Alzheimer’s and dementia as well as therapy for those with Parkinsons. Further, the social, physical, and cognitive advantages gained through dance are well documented within many groups – both young and old.