@inbook{32c4259989654fa4bef52a1c457eff64,
title = "The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level",
author = "Mamun Ala and Sumesh Nair and Tareq Rasul",
year = "2021",
doi = "10.1007/978-3-031-07078-5\_4",
language = "English",
editor = "Frederica Brooksworth and Emmanuel Mogaji and Genevieve Bosah",
booktitle = "Fashion marketing in emerging economies - strategies, tools and insights",
publisher = "Palgrave Macmillan Ltd.",
address = "United Kingdom",
}