The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Fashion marketing in emerging economies - strategies, tools and insights
Editors	Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
Publisher	Palgrave Macmillan Ltd.
DOIs	https://doi.org/10.1007/978-3-031-07078-5_4
Publication status	Published - 2021

Access to Document

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title = "The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level",

author = "Mamun Ala and Sumesh Nair and Tareq Rasul",

year = "2021",

doi = "10.1007/978-3-031-07078-5_4",

language = "English",

editor = "Frederica Brooksworth and Emmanuel Mogaji and Genevieve Bosah",

booktitle = "Fashion marketing in emerging economies - strategies, tools and insights",

publisher = "Palgrave Macmillan Ltd.",

address = "United Kingdom",

}

The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level. / Ala, Mamun ; Nair, Sumesh ; Rasul, Tareq.
Fashion marketing in emerging economies - strategies, tools and insights. ed. / Frederica Brooksworth; Emmanuel Mogaji; Genevieve Bosah. Palgrave Macmillan Ltd., 2021.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level

AU - Ala, Mamun

AU - Nair, Sumesh

AU - Rasul, Tareq

PY - 2021

Y1 - 2021

U2 - 10.1007/978-3-031-07078-5_4

DO - 10.1007/978-3-031-07078-5_4

M3 - Chapter

BT - Fashion marketing in emerging economies - strategies, tools and insights

A2 - Brooksworth, Frederica

A2 - Mogaji, Emmanuel

A2 - Bosah, Genevieve

PB - Palgrave Macmillan Ltd.

ER -