The power of neuromarketing: Taking fashion marketing in South East Asia markets to a whole new level

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationFashion marketing in emerging economies - strategies, tools and insights
EditorsFrederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
PublisherPalgrave Macmillan Ltd.
Publication statusPublished - 2021

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