The impact of social media on the modern female entrepreneurs

Ashfaq Ahmad, Tareq Rasul

Research output: Contribution to conferenceConference paperpeer-review


In modern society, conducting business via social media platforms for female entrepreneurs has interestingly become a rapidly growing trend. It appears to be a useful online tool, fostering new entrepreneurial ideas and a key factor of innovation, poverty reduction, employment, and economic growth in many emerging national economies; as well as a way of life among disadvantaged families. It also paves the way for the creation of women empowerment that often follows the creation of many social capital opportunities (Ellison, Steinfield, and Lampe, 2011). However, the increasing trend behind the use of such platforms among women has not been very clear in previous literature, and its increased use over the past decade has risen, without sufficient explanation (Ukpere, Slabbert, and Ukpere, 2014). Little is known about the impact of social media on developing and strengthening entrepreneurial skills for emerging female entrepreneurs and how these skills enable and empower women to achieve economic wellbeing and social welfare. As such, the objective of the present abstract is to systematically provide a brief review on the existing literature and further introduce an additional level of knowledge regarding the influence of social media on female entrepreneurs and how the utilization of such a platform assists in promoting their social and economic welfare. Our knowledge and review of the previous literature was largely based on limited data and thus a systematic approach to close any potential gaps in knowledge is considered a reliable method of evaluating and validating these sources.
Original languageEnglish
Publication statusPublished - 22 Jun 2019
Event2nd International Conference on Multidisciplinary Academic Research - Hotel Horison, Bali, Indonesia
Duration: 22 Jun 201923 Jun 2019


Conference2nd International Conference on Multidisciplinary Academic Research
Abbreviated titleICMAR-2019
Internet address


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