Sustainable marketing - now or never.

Research output: Contribution to specialist publicationAIB Review - scholarly output

Abstract

“The future isn’t ahead of us. It has already happened” says Philips Kolter. The same is true with business trends. The future trends in marketing and entrepreneurship have already happened, in some cases a decade back. Paradoxically, for many reasons, some old trends are still relevant in 2022 and beyond. Sustainable marketing is one such trend.
Original languageEnglish
No.9
Specialist publicationAIB Review
Publication statusPublished - 18 Nov 2022

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