Abstract
“The future isn’t ahead of us. It has already happened” says Philips Kolter. The same is true with business trends. The future trends in marketing and entrepreneurship have already happened, in some cases a decade back. Paradoxically, for many reasons, some old trends are still relevant in 2022 and beyond. Sustainable marketing is one such trend.
| Original language | English |
|---|---|
| No. | 9 |
| Specialist publication | AIB Review |
| Publication status | Published - 18 Nov 2022 |