Stakeholder Influences on Environmental Marketing.

Sumesh R Nair; Nelson Oly Ndubisi

Stakeholder Influences on Environmental Marketing.

Sumesh R Nair, Nelson Oly Ndubisi

Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]

Original language	English
Title of host publication	Journal of Management Research (09725814)
Pages	67-76
Number of pages	10
Publication status	Published - 2011

Publication series

Name	Journal of Management Research (09725814)
Volume	11

Keywords

BUSINESS enterprises -- Environmental aspects
ENVIRONMENTALISM
GREEN marketing
MARKETING strategy
SOCIAL responsibility of business
STAKEHOLDERS
STRATEGIC planning
stakeholder influence

Cite this

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title = "Stakeholder Influences on Environmental Marketing.",

abstract = "This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]",

keywords = "BUSINESS enterprises -- Environmental aspects, ENVIRONMENTALISM, GREEN marketing, MARKETING strategy, SOCIAL responsibility of business, STAKEHOLDERS, STRATEGIC planning, stakeholder influence",

author = "Nair, {Sumesh R} and Ndubisi, {Nelson Oly}",

year = "2011",

language = "English",

isbn = "1040359019",

series = "Journal of Management Research (09725814)",

pages = "67--76",

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TY - CHAP

T1 - Stakeholder Influences on Environmental Marketing.

AU - Nair, Sumesh R

AU - Ndubisi, Nelson Oly

PY - 2011

Y1 - 2011

N2 - This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]

AB - This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders. [ABSTRACT FROM AUTHOR]

KW - BUSINESS enterprises -- Environmental aspects

KW - ENVIRONMENTALISM

KW - GREEN marketing

KW - MARKETING strategy

KW - SOCIAL responsibility of business

KW - STAKEHOLDERS

KW - STRATEGIC planning

KW - stakeholder influence

UR - https://www.mendeley.com/catalogue/2a0e3882-961d-3218-96da-dc6ca2adca44/

M3 - Chapter

SN - 1040359019

T3 - Journal of Management Research (09725814)

SP - 67

EP - 76

BT - Journal of Management Research (09725814)

ER -

Stakeholder Influences on Environmental Marketing.

Abstract

Publication series

Keywords

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Cite this