Social media influencer popularity and authenticity perception in the travel industry

Keyphrases

• Authenticity Perception 100%
• Social Media Influencers 100%
• Travel Industry 100%
• Travel Products 37%
• Social Media 25%
• Social Media Effects 25%
• Endorser 25%
• Moderating Role 12%
• Value Creation 12%
• Marketing Strategy 12%
• Influencer Marketing 12%
• Celebrity 12%
• Role of Social Media 12%
• Self-serving 12%
• Signaling Theory 12%
• Between-subjects Design 12%
• Intention to Purchase 12%
• PROCESS Macro 12%
• Perceived Motives 12%
• Consumer Purchase Intention 12%

Social Sciences

• Social Media 100%
• Influencer 100%
• Marketing Strategy 10%
• Influencer Marketing 10%
• Signaling Theory 10%
• Connectedness 10%