Smarter Together: Leveraging Market, Network, and R&D Learning for Big Data Advantage

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 7 Jul 2025
Event	The Academy of Marketing conference - Cork University Business School, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025 https://academyofmarketing.org/am2025-conference/

Conference	The Academy of Marketing conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25
Internet address	https://academyofmarketing.org/am2025-conference/

Cite this

@conference{08f79cf6fed04f61989dcb3dec5974aa,

title = "Smarter Together: Leveraging Market, Network, and R\&D Learning for Big Data Advantage",

author = "Lakma Algewatthage",

year = "2025",

month = jul,

day = "7",

language = "English",

note = "The Academy of Marketing conference ; Conference date: 07-07-2025 Through 10-07-2025",

url = "https://academyofmarketing.org/am2025-conference/",

}