SDL/ELM-Informed Brand Co-Creation and Engagement During the COVID-19 Crisis : Investigating the Conditional Effects of Involvement and Age

Raouf Ahmad Rather, Sıddık Bozkurt , Imran Khan, Tan Vo-Thanh, Amir Zaib Abbasi, Tareq Rasul

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

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Business & Economics