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Relationship Marketing and the Marketing Productivity Paradigm
Tareq Rasul
Marketing and Entrepreneurship
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Keyphrases
Relationship Marketing
100%
Marketing Efficiency
100%
Marketing Relationship
66%
Risk Reduction
33%
Distribution Channels
33%
Strategic Alliances
33%
Buyer-supplier Relationships
33%
Business Format
33%
Extant Research
33%
Supplier Firms
33%
Buyer Firm
33%
Uncertain Risk
33%
Business-to-business Relationships
33%
Marketing Science
33%
Academy
33%
Social Sciences
Possession
20%