Relationship Marketing and the Marketing Productivity Paradigm

Keyphrases

• Relationship Marketing 100%
• Marketing Efficiency 100%
• Marketing Relationship 66%
• Risk Reduction 33%
• Distribution Channels 33%
• Strategic Alliances 33%
• Buyer-supplier Relationships 33%
• Business Format 33%
• Extant Research 33%
• Supplier Firms 33%
• Buyer Firm 33%
• Uncertain Risk 33%
• Business-to-business Relationships 33%
• Marketing Science 33%
• Academy 33%

Social Sciences

• Marketing Productivity 100%
• Relationship Marketing 100%
• Strategic Alliance 20%
• Business Relationship 20%