Abstract
Supply chain network design involves companies’ strategic location decisions with profound implications for profitability. It influences the operations strategy selected by a company to deliver its products to markets efficiently and
responsively. Synthesising insights from supply chain network design and operations strategy, this study examines the global supply chain of a largesized wine company located in Australia. The analytical modelling methodology is used to explore the optimal design. The results show that reconfiguring the network could reduce the supply chain cost and help the company develop a better operations strategy in line with product and demand characteristics.
responsively. Synthesising insights from supply chain network design and operations strategy, this study examines the global supply chain of a largesized wine company located in Australia. The analytical modelling methodology is used to explore the optimal design. The results show that reconfiguring the network could reduce the supply chain cost and help the company develop a better operations strategy in line with product and demand characteristics.
| Original language | English |
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| Publication status | Published - 15 Jun 2016 |
| Event | 14th ANZAM Operations, Supply Chain and Service Management Symposium - University Technology Sydney, Sydney, Australia Duration: 13 Jun 2016 → 15 Jun 2016 Conference number: 14 https://www.uts.edu.au/sites/default/files/2016-ANZAM-Program-and-Abstract.pdf |
Conference
| Conference | 14th ANZAM Operations, Supply Chain and Service Management Symposium |
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| Country/Territory | Australia |
| City | Sydney |
| Period | 13/06/16 → 15/06/16 |
| Internet address |