Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility

Social Sciences

• Advertising 33%
• Contingency Theory 33%
• Data Envelopment Analysis 33%
• Economic Recession 33%
• Investors 33%
• Price Volatility 66%
• Resource Based View 33%
• Stock Price 100%
• USA 33%
• Volatility 100%

Keyphrases

• Advertising Efficiency 100%
• Advertising Expenditure 16%
• Commercial Advertising 16%
• Contingency Theory 16%
• Data Envelopment Analysis 16%
• Economic Conditions 16%
• Economic Contraction 16%
• Economic Recession 33%
• Endogeneity Problem 16%
• Generalized Method of Moments Estimation 16%
• Listed Companies 16%
• Recession Period 16%
• Resource-based View Theory 16%
• Stock Market Volatility 100%
• Stock Prices 16%

Economics, Econometrics and Finance

• Advertising Effects 100%
• Contingency Theory 33%
• Economic Recession 33%
• Macroeconomic Performance 33%