Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility

Bakr Al-Gamrh, Tareq Rasul

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance