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Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility
Bakr Al-Gamrh, Tareq Rasul
Marketing and Entrepreneurship
Research output
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peer-review
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Dive into the research topics of 'Recession-Proof Marketing? Unraveling the Impact of Advertising Efficiency on Stock Volatility'. Together they form a unique fingerprint.
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Social Sciences
Volatility
100%
Stock Price
100%
Price Volatility
66%
Resource Based View
33%
Contingency Theory
33%
USA
33%
Advertising
33%
Economic Recession
33%
Investors
33%
Data Envelopment Analysis
33%
Keyphrases
Stock Market Volatility
100%
Advertising Efficiency
100%
Economic Recession
33%
Generalized Method of Moments Estimation
16%
Data Envelopment Analysis
16%
Contingency Theory
16%
Listed Companies
16%
Advertising Expenditure
16%
Economic Contraction
16%
Stock Prices
16%
Endogeneity Problem
16%
Economic Conditions
16%
Recession Period
16%
Commercial Advertising
16%
Resource-based View Theory
16%
Economics, Econometrics and Finance
Advertising Effects
100%
Economic Recession
33%
Contingency Theory
33%
Macroeconomic Performance
33%