| Original language | English |
|---|---|
| Title of host publication | Innovations in marketing |
| Editors | KP Muraleedharan |
| Place of Publication | Goa |
| Chapter | 11 |
| Pages | 216-239 |
| Number of pages | 23 |
| Publication status | Published - 2017 |
Preference utilitarian approach towards righteous marketing value
Sumesh Nair, SN Venkitaramanan
Research output: Chapter in Book/Report/Conference proceeding › Chapter