Marketing Analytics, Firm Innovation and Competitive Advantage

Lakma Algewatthage, Jay Weerawardena, Ranjan Kumar Rakesh

Marketing and Entrepreneurship

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 1 Nov 2021

Other files and links

https://minerva-access.unimelb.edu.au/bitstream/handle/11343/297492/ANZMAC%20Conference%202021%20Proceeding%20V6.pdf?sequence=2&isAllowed=y

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