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Is it worth it? Product innovation and change of authenticity
Bora Qesja
, Roberta Carolyn Crouch
, Pascale G. Quester
Marketing and Entrepreneurship
Research output
:
Contribution to conference
›
Conference abstract
41
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Keyphrases
Product Innovation
100%
Perceived Gains
100%
Purchase Intention
100%
Product Change
100%
Wine
66%
Traditionality
66%
Traditional Products
66%
Perception of Change
66%
Australia
33%
Consumer Expectations
33%
Moderating Role
33%
Negative Impact
33%
Product Knowledge
33%
Likert Scale
33%
Response Options
33%
Alcohol Level
33%
Impact Perception
33%
AMOS-SEM
33%
Path Model
33%
Scale Variance
33%
Product Involvement
33%
Food Science
Scanning Electron Microscopy
100%