Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract

Svetlana De Vos; Roberta Crouch; Pascale Quester; Jasmina Ilicic

doi:10.1007/978-3-319-68750-6_86

Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Editors	P Rossi, N Krey
Place of Publication	Champ
Publisher	Springer Netherlands
Pages	283-283
ISBN (Electronic)	978-3-319-68750-6
ISBN (Print)	978-3-319-68749-0
DOIs	https://doi.org/10.1007/978-3-319-68750-6_86
Publication status	Published - 18 Nov 2017

Publication series

Name	Marketing Transformation: Marketing Practice in an Ever Changing World
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Access to Document

10.1007/978-3-319-68750-6_86

Cite this

De Vos, S., Crouch, R., Quester, P., & Ilicic, J. (2017). Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract. In P. Rossi, & N. Krey (Eds.), Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 283-283). Article Chapter 86 (Marketing Transformation: Marketing Practice in an Ever Changing World). Springer Netherlands. https://doi.org/10.1007/978-3-319-68750-6_86

De Vos, Svetlana ; Crouch, Roberta ; Quester, Pascale et al. / Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract. Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. . editor / P Rossi ; N Krey. Champ : Springer Netherlands, 2017. pp. 283-283 (Marketing Transformation: Marketing Practice in an Ever Changing World).

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De Vos, S, Crouch, R, Quester, P & Ilicic, J 2017, Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract. in P Rossi & N Krey (eds), Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. ., Chapter 86, Marketing Transformation: Marketing Practice in an Ever Changing World, Springer Netherlands, Champ, pp. 283-283. https://doi.org/10.1007/978-3-319-68750-6_86

Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract. / De Vos, Svetlana; Crouch, Roberta; Quester, Pascale et al.
Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. . ed. / P Rossi; N Krey. Champ: Springer Netherlands, 2017. p. 283-283 Chapter 86 (Marketing Transformation: Marketing Practice in an Ever Changing World).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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De Vos S, Crouch R, Quester P, Ilicic J. Investigating the Effectiveness of Fear Appeals to Prompt Help Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status: An Abstract. In Rossi P, Krey N, editors, Marketing Transformation: Marketing Practice in an Ever Changing World. AMSWMC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. . Champ: Springer Netherlands. 2017. p. 283-283. Chapter 86. (Marketing Transformation: Marketing Practice in an Ever Changing World). doi: 10.1007/978-3-319-68750-6_86