@inproceedings{c9d18e8044874e2d8d8b5b5b53865e0e,
title = "Investigating professional interpersonal communication styles and their impact on service authenticity, organisational trust and brand experiences in online business education context",
abstract = "This is one of the few studies in a services context that examines consumer behavior for digital products and services high in credence properties such as online business education (online MBA). In particular, this study pioneered to investigate the impact of professional communications styles of service providers (student advisers) on perception of service authenticity and perceived organizational trust, that influence positive brand experience for prospective students and strengthen their intention to undertake online business courses.",
author = "{De Vos}, Svetlana and Bora Qesja and Gediminas Lipnickas",
year = "2023",
month = jul,
day = "6",
language = "English",
isbn = "978-1-3999-58042",
series = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",
pages = "252--253",
editor = "F. Kerrigan",
booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions",
note = "Academy of Marketing Conference 2023 : From Revolution to Revolutions ; Conference date: 03-07-2023 Through 06-07-2023",
}
