Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

Svetlana De Vos; Roberta Carolyn Crouch; Pascale G. Quester; Jasmina Ilicic

Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

Svetlana De Vos
, Roberta Carolyn Crouch
, Pascale G. Quester
, Jasmina Ilicic

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	53
Journal	Journal of Accounting & Marketing
Volume	4
Issue number	3
Publication status	Published - 2015

Cite this

@article{78358291fdc94b09a9a93f36186809ef,

title = "Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions",

author = "\{De Vos\}, Svetlana and Crouch, \{Roberta Carolyn\} and Quester, \{Pascale G.\} and Jasmina Ilicic",

year = "2015",

language = "English",

volume = "4",

pages = "53",

number = "3",

}

TY - JOUR

T1 - Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

AU - De Vos, Svetlana

AU - Crouch, Roberta Carolyn

AU - Quester, Pascale G.

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Article

VL - 4

SP - 53

JO - Journal of Accounting & Marketing

JF - Journal of Accounting & Marketing

IS - 3

ER -