Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

Svetlana De Vos; Roberta Carolyn Crouch; Pascale G. Quester; Jasmina Ilicic

Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

Svetlana De Vos, Roberta Carolyn Crouch, Pascale G. Quester, Jasmina Ilicic

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	53
Journal	Journal of Accounting & Marketing
Volume	4
Issue number	3
Publication status	Published - 2015

Cite this

@article{78358291fdc94b09a9a93f36186809ef,

title = "Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions",

author = "{De Vos}, Svetlana and Crouch, {Roberta Carolyn} and Quester, {Pascale G.} and Jasmina Ilicic",

year = "2015",

language = "English",

volume = "4",

pages = "53",

number = "3",

}

TY - JOUR

T1 - Investigating emotional advertising: Fear mixed with challenge appeal and its influence on information processing modes and behavioral intentions

AU - De Vos, Svetlana

AU - Crouch, Roberta Carolyn

AU - Quester, Pascale G.

AU - Ilicic, Jasmina

PY - 2015

Y1 - 2015

M3 - Article

VL - 4

SP - 53

JO - Journal of Accounting & Marketing

JF - Journal of Accounting & Marketing

IS - 3

ER -