Internet Marketing

Diane Kalendra; Sumesh Nair; Tareq Rasul

doi:10.1016/b978-0-443-13701-3.00125-0

Internet Marketing

Diane Kalendra, Sumesh Nair, Tareq Rasul

Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This contribution discusses Internet Marketing, presenting its evolution from basic direct marketing to a sophisticated, data-driven domain shaped by technological advancements like Artificial Intelligence (AI) and the Internet of Things (IoT). It contrasts internet marketing with traditional methods, emphasizing interactive, targeted communication and the integration of various digital strategies. The text delves into the benefits, strategic components, legal-ethical considerations, and the profound impact of customer databases and generative AI on personalization and efficiency. Overall, it presents Internet Marketing as a dynamic, pivotal force in the business world, constantly evolving with technological advancements.

Original language	English
Title of host publication	Reference Module in Social Sciences
Publisher	Elsevier
ISBN (Print)	9780443157851
DOIs	https://doi.org/10.1016/b978-0-443-13701-3.00125-0
Publication status	Published - 1 Jan 2024

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10.1016/b978-0-443-13701-3.00125-0

https://linkinghub.elsevier.com/retrieve/pii/B9780443137013001250

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title = "Internet Marketing",

abstract = "This contribution discusses Internet Marketing, presenting its evolution from basic direct marketing to a sophisticated, data-driven domain shaped by technological advancements like Artificial Intelligence (AI) and the Internet of Things (IoT). It contrasts internet marketing with traditional methods, emphasizing interactive, targeted communication and the integration of various digital strategies. The text delves into the benefits, strategic components, legal-ethical considerations, and the profound impact of customer databases and generative AI on personalization and efficiency. Overall, it presents Internet Marketing as a dynamic, pivotal force in the business world, constantly evolving with technological advancements.",

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AB - This contribution discusses Internet Marketing, presenting its evolution from basic direct marketing to a sophisticated, data-driven domain shaped by technological advancements like Artificial Intelligence (AI) and the Internet of Things (IoT). It contrasts internet marketing with traditional methods, emphasizing interactive, targeted communication and the integration of various digital strategies. The text delves into the benefits, strategic components, legal-ethical considerations, and the profound impact of customer databases and generative AI on personalization and efficiency. Overall, it presents Internet Marketing as a dynamic, pivotal force in the business world, constantly evolving with technological advancements.

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Internet Marketing

Abstract

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