The current marketing landscape is constantly changing, requiring brands to think outside the box to stand out from their competitors. In particular, new and emerging technologies, trends and ideas constantly disrupt marketing strategies. One disruption is the growing importance of influencers in the marketing world. This article sheds light on what influencer marketing is and how it can help your brand.
|Specialist publication||AIB Review|
|Publication status||Published - 18 Nov 2022|