Influencer marketing is big business: Lessons to date and future directions

Research output: Contribution to specialist publicationAIB Review - scholarly output

Abstract

The current marketing landscape is constantly changing, requiring brands to think outside the box to stand out from their competitors. In particular, new and emerging technologies, trends and ideas constantly disrupt marketing strategies. One disruption is the growing importance of influencers in the marketing world. This article sheds light on what influencer marketing is and how it can help your brand.
Original languageEnglish
No.9
Specialist publicationAIB Review
Publication statusPublished - 18 Nov 2022

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