| Original language | English |
|---|---|
| Title of host publication | Proceedings of EMAC Regional Conference 2024 |
| Publication status | Published - 25 Sept 2024 |
| Event | EMAC Regional Conference 2024: Exploring the Future of Marketing: Reshaping Marketing’s Role in the Society - ISEG, Lisbon, Portugal Duration: 25 Sept 2024 → 27 Sept 2024 https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-society/ |
Conference
| Conference | EMAC Regional Conference 2024 |
|---|---|
| Abbreviated title | EMAC2024 |
| Country/Territory | Portugal |
| City | Lisbon |
| Period | 25/09/24 → 27/09/24 |
| Other | Companies worldwide still consider consumers as a central pillar of business. Consumers are more and more connected, using technology largely, concerned about individual (e.g., safety, stability, identity, relationships) and environmental aspects (e.g., climate change, economy, politics). They are searching to interact with companies with a meaningful purpose that can provide real value solutions. This situation forces companies to rethink marketing strategies in a way to provide viable alternatives combining opportunities and available resources to make a difference in society. Considering the current marketing challenges, we invite the researchers to submit papers exploring, but not limited to, Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Business-to-Business Marketing, etc. |
| Internet address |