Impact of entrepreneurial values and environmental education on environmental marketing and customer satisfaction: Conceptualisation and propositions

Sumesh Nair, Nelson Oly Ndubisi

Research output: Contribution to conferenceConference paperpeer-review

Original languageEnglish
Publication statusPublished - 26 Aug 2010
Externally publishedYes
EventGlobal Conference on SME & Entrepreneurship 2010: Sustainable economic development and enhancement of quality of life: The role of small & medium enterprises and entrepreneurship - Hotel Equatorial, Kuala Lumpur, Malaysia
Duration: 26 Aug 201027 Aug 2010


ConferenceGlobal Conference on SME & Entrepreneurship 2010
Abbreviated titleGCSME 2010
CityKuala Lumpur
OtherThe significant roles of entrepreneurial ventures and small and medium-size enterprises in general to the growth of many of the world’s economies have been documented. However, growth is just one dimension of development. Economic development involves an increase in living standards, greater choice of goods and services, improvement in environmental wellbeing, low level of unemployment, and security (in general). It also deals with an increase in a country's real level of national output which can result from an increase in the quality and quantity of resources (both human and non-human), and improvements in technology. Economic development is concerned with sustainability and takes into account the size and quality of the informal economy. It alleviates people from low standards of living into a better quality of life. Small enterprises have made significant contributions towards economic growth, development, and quality of life in many nations, but they are yet to reach their maximum potential. The recent economic meltdown has further adverse effect on their contributions. GCSE 2010 is a forum to deliberate on several issues related to the subjects of small enterprises and entrepreneurship from academic and practitioner perspectives.
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