Global disruption: Perspectives from HRM, marketing and strategic management

Sehrish Shahid, Sumesh Nair, Mamun Ala

Research output: Contribution to specialist publicationAIB Review - scholarly output

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Global business disruptions are regular and (mostly) predictable occurrences, but their timing, size, impact, and magnitude often elude human imagination. Therefore, leaders’ and managers’ ability to effectively deal with global disruption, whether it’s the supply chain, sales or cash flow distribution, is being tested regularly. Understandably, disruptions force managers and leaders to look constantly for measures needed to survive and effectively manage in turbulent times.
Original languageEnglish
Specialist publicationAIB Review
Publication statusPublished - 21 Jul 2022


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