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From Direct Marketing to Interactive Marketing: A Retrospective Review of the Journal of Research in Interactive Marketing

  • Weng Marc Lim
  • , Satish Kumar
  • , Nitesh Pandey
  • , Tareq Rasul
  • , Vidhu Gaur

Research output: Contribution to journal › Article › peer-review

105   Link opens in a new tab Citations (Scopus)

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