From Direct Marketing to Interactive Marketing: A Retrospective Review of the Journal of Research in Interactive Marketing

Weng Marc Lim, Satish Kumar, Nitesh Pandey, Tareq Rasul, Vidhu Gaur

Research output: Contribution to journalArticlepeer-review

72 Citations (Scopus)

Fingerprint

Dive into the research topics of 'From Direct Marketing to Interactive Marketing: A Retrospective Review of the Journal of Research in Interactive Marketing'. Together they form a unique fingerprint.

Social Sciences

Keyphrases

Economics, Econometrics and Finance