TY - JOUR
T1 - Factors influencing student loyalty in higher education: a meta-analytic generalization
AU - De Oliveira Santini, Fernando
AU - da Silva Rocha, Luciana
AU - G. Perin, Marcelo
AU - Junior Ladeira, Wagner
AU - Akhtar, Shakeb
AU - Rasul, Tareq
AU - Hoffmann Sampaio, Cláudio
PY - 2024/8
Y1 - 2024/8
N2 - This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.
AB - This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the research sought to understand the primary drivers of student loyalty and the potential cultural and contextual indicators that might influence these relationships. This meta-analysis analyzed 103 studies involving over 54,000 students from over 60 countries across five continents. The study identified key antecedents of student loyalty. Satisfaction had the most influence on loyalty, followed by student engagement and perceived value. We also detected significant cultural and contextual moderators. This research offers a holistic view of student loyalty, bridging gaps from conflicting findings in prior literature.
KW - Higher Education
KW - Student Loyalty
KW - Meta-Analysis
U2 - 10.1080/08841241.2024.2393617
DO - 10.1080/08841241.2024.2393617
M3 - Article
SN - 0884-1241
JO - Journal of Marketing for Higher Education
JF - Journal of Marketing for Higher Education
ER -