Abstract
This chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense environmental marketing system as proposed in the chapter is believed to be the core of a firm's success. However, it is assumed that the success of an environmental marketing system would be impacted by some important factors like environmental education of customers and entrepreneurial traits such as eco-innovation, risk-taking, and perseverance. Therefore, propositions are developed in this chapter in order to demonstrate the relationship between an environmental marketing system and customer satisfaction and also the power of customer education and entrepreneurial traits in moderating the effective functioning of the system. © 2013, IGI Global.
| Original language | English |
|---|---|
| Title of host publication | Journal of Management Research |
| Pages | 165-178 |
| Number of pages | 14 |
| Volume | 15 |
| Publication status | Published - 2015 |
Publication series
| Name | Journal of Management Research |
|---|---|
| Volume | 15 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 4 Quality Education -
SDG 13 Climate Action
Keywords
- affective environmental commitment
- asia
- continuance
- decisions
- environmental commitment
- environmental orientation
- environmental policy
- eo
- green vision of leaders
- is understood as
- management environmental
- normative environmental commitment
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