Evaluating management's environmental commitment and link with firm's environmental orientation

Sumesh R. Nair, Nelson Oly Ndubisi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense environmental marketing system as proposed in the chapter is believed to be the core of a firm's success. However, it is assumed that the success of an environmental marketing system would be impacted by some important factors like environmental education of customers and entrepreneurial traits such as eco-innovation, risk-taking, and perseverance. Therefore, propositions are developed in this chapter in order to demonstrate the relationship between an environmental marketing system and customer satisfaction and also the power of customer education and entrepreneurial traits in moderating the effective functioning of the system. © 2013, IGI Global.
Original languageEnglish
Title of host publicationJournal of Management Research
Number of pages14
Publication statusPublished - 2015

Publication series

NameJournal of Management Research


  • affective environmental commitment
  • asia
  • continuance
  • decisions
  • environmental commitment
  • environmental orientation
  • environmental policy
  • eo
  • green vision of leaders
  • is understood as
  • management environmental
  • normative environmental commitment


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