Ethics in Marketing

Sumesh Nair; Diane Kalendra; Tareq Rasul; Wagner  Junior Ladeira; Fernando De Oliveira Santini

doi:10.1016/b978-0-443-13701-3.00385-6

Ethics in Marketing

Sumesh Nair, Diane Kalendra, Tareq Rasul, Wagner Junior Ladeira, Fernando De Oliveira Santini

Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This chapter aims to introduce the concept of ethical marketing, highlight its importance, and discuss the key frameworks and theories used in ethical marketing decision-making. The significance of marketing ethics cannot be overstated, as it directly impacts a business's reputation and success. Since 1967, when Robert Bartels published a groundbreaking article in the Journal of Marketing, the field has witnessed significant practical and theoretical advancements. Subsequently, numerous ethical decision-making models and theories have emerged, including Hunt and Vitell's General Theory of Marketing Ethics. Companies like Patagonia serve as examples of organizations that prioritize marketing ethics. Despite the progress made in both theory and practice, there is still room for further development of ethics in the field of marketing.

Original language	English
Title of host publication	Reference Module in Social Sciences
Publisher	Elsevier
DOIs	https://doi.org/10.1016/b978-0-443-13701-3.00385-6
Publication status	Published - Jul 2024

Publication series

Name	Reference Module in Social Sciences

Keywords

Marketing Ethics
Ethics in Business
Marketing Ethics Models
Ethical Theories and Frameworks
Patagonia
Ethical decision-making
Deontological perspective
Teleological Perspective
The General Theory of Marketing Ethics
AMA Statement of Ethics
Positive and Normative Ethics

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10.1016/b978-0-443-13701-3.00385-6

Cite this

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abstract = "This chapter aims to introduce the concept of ethical marketing, highlight its importance, and discuss the key frameworks and theories used in ethical marketing decision-making. The significance of marketing ethics cannot be overstated, as it directly impacts a business's reputation and success. Since 1967, when Robert Bartels published a groundbreaking article in the Journal of Marketing, the field has witnessed significant practical and theoretical advancements. Subsequently, numerous ethical decision-making models and theories have emerged, including Hunt and Vitell's General Theory of Marketing Ethics. Companies like Patagonia serve as examples of organizations that prioritize marketing ethics. Despite the progress made in both theory and practice, there is still room for further development of ethics in the field of marketing.",

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author = "Sumesh Nair and Diane Kalendra and Tareq Rasul and {Junior Ladeira}, Wagner and {De Oliveira Santini}, Fernando",

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language = "English",

series = "Reference Module in Social Sciences",

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T1 - Ethics in Marketing

AU - Nair, Sumesh

AU - Kalendra, Diane

AU - Rasul, Tareq

AU - Junior Ladeira, Wagner

AU - De Oliveira Santini, Fernando

PY - 2024/7

Y1 - 2024/7

N2 - This chapter aims to introduce the concept of ethical marketing, highlight its importance, and discuss the key frameworks and theories used in ethical marketing decision-making. The significance of marketing ethics cannot be overstated, as it directly impacts a business's reputation and success. Since 1967, when Robert Bartels published a groundbreaking article in the Journal of Marketing, the field has witnessed significant practical and theoretical advancements. Subsequently, numerous ethical decision-making models and theories have emerged, including Hunt and Vitell's General Theory of Marketing Ethics. Companies like Patagonia serve as examples of organizations that prioritize marketing ethics. Despite the progress made in both theory and practice, there is still room for further development of ethics in the field of marketing.

AB - This chapter aims to introduce the concept of ethical marketing, highlight its importance, and discuss the key frameworks and theories used in ethical marketing decision-making. The significance of marketing ethics cannot be overstated, as it directly impacts a business's reputation and success. Since 1967, when Robert Bartels published a groundbreaking article in the Journal of Marketing, the field has witnessed significant practical and theoretical advancements. Subsequently, numerous ethical decision-making models and theories have emerged, including Hunt and Vitell's General Theory of Marketing Ethics. Companies like Patagonia serve as examples of organizations that prioritize marketing ethics. Despite the progress made in both theory and practice, there is still room for further development of ethics in the field of marketing.

KW - Marketing Ethics

KW - Ethics in Business

KW - Marketing Ethics Models

KW - Ethical Theories and Frameworks

KW - Patagonia

KW - Ethical decision-making

KW - Deontological perspective

KW - Teleological Perspective

KW - The General Theory of Marketing Ethics

KW - AMA Statement of Ethics

KW - Positive and Normative Ethics

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DO - 10.1016/b978-0-443-13701-3.00385-6

M3 - Chapter

T3 - Reference Module in Social Sciences

BT - Reference Module in Social Sciences

PB - Elsevier

ER -

Ethics in Marketing

Abstract

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Keywords

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