Abstract
Have you recently purchased a product online or subscribed to an online service? If your answer is yes, then you are fully immersed in the digital and online world of marketing and product innovation. Our digitally engaged reality was imagined by entrepreneurs and intrapreneurs years ago and became their driving mission and, eventually, our reality. This article questions what the profile of an entrepreneur will be beyond 2022, and how they might influence the world as we know it.
| Original language | English |
|---|---|
| No. | 9 |
| Specialist publication | AIB Review |
| Publication status | Published - 18 Nov 2022 |
| Externally published | Yes |
