Enhanced customer experience through reasoned big data analytics strategies

Tareq Rasul, Rhoda Abadia, Ashfaq Ahmad

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationBig data: Road-map for successful digital marketing
EditorsAmandeep Singh, Rohit Bansal, Sandhir Sharma
Publisherde Gruyter
ISBN (Electronic)9783110733716
ISBN (Print)9783110738414
Publication statusAccepted/In press - 15 May 2022

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