Enhanced customer experience through reasoned big data analytics strategies

Tareq Rasul, Rhoda Abadia, Ashfaq Ahmad

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Big data: Road-map for successful digital marketing
Editors	Amandeep Singh, Rohit Bansal, Sandhir Sharma
Publisher	de Gruyter
ISBN (Electronic)	9783110733716
ISBN (Print)	9783110733716
DOIs	https://doi.org/10.1515/9783110733716
Publication status	Published - 6 Sept 2022

Access to Document

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