Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Tareq Rasul; Sumesh Nair; Samaneh Soleimani

Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Marketing and Entrepreneurship

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Pages	90-91
Publication status	Published - 2021
Event	Proceedings of the 11th FORE International Marketing Conference: Marketing in a Disrupted World - Online, New Delhi, India Duration: 26 Nov 2021 → 27 Nov 2021 Conference number: 11 https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

Conference

Conference	Proceedings of the 11th FORE International Marketing Conference
Abbreviated title	FORE
Country/Territory	India
City	New Delhi
Period	26/11/21 → 27/11/21
Internet address	https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

Cite this

@conference{9f0fc1186d3f421c935f218bc4dcae56,

title = "Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners{\textquoteright} Enhanced Performance for Sustained Competitive Advantage",

author = "Tareq Rasul and Sumesh Nair and Samaneh Soleimani",

year = "2021",

language = "English",

pages = "90--91",

note = "Proceedings of the 11th FORE International Marketing Conference : Marketing in a Disrupted World, FORE ; Conference date: 26-11-2021 Through 27-11-2021",

url = "https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf",

}

Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage. / Rasul, Tareq ; Nair, Sumesh ; Soleimani, Samaneh.
2021. 90-91 Paper presented at Proceedings of the 11th FORE International Marketing Conference, New Delhi, India.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

AU - Rasul, Tareq

AU - Nair, Sumesh

AU - Soleimani, Samaneh

N1 - Conference code: 11

PY - 2021

Y1 - 2021

UR - https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

M3 - Conference paper

SP - 90

EP - 91

T2 - Proceedings of the 11th FORE International Marketing Conference

Y2 - 26 November 2021 through 27 November 2021

ER -

Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Conference

Other files and links

Cite this