Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Tareq Rasul; Sumesh Nair; Samaneh Soleimani

Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Tareq Rasul, Sumesh Nair, Samaneh Soleimani

Marketing and Entrepreneurship

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Pages	90-91
Publication status	Published - 2021
Event	Proceedings of the 11th FORE International Marketing Conference: Marketing in a Disrupted World - Online, New Delhi, India Duration: 26 Nov 2021 → 27 Nov 2021 Conference number: 11 https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

Conference

Conference	Proceedings of the 11th FORE International Marketing Conference
Abbreviated title	FORE
Country/Territory	India
City	New Delhi
Period	26/11/21 → 27/11/21
Internet address	https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

Cite this

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title = "Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners{\textquoteright} Enhanced Performance for Sustained Competitive Advantage",

author = "Tareq Rasul and Sumesh Nair and Samaneh Soleimani",

year = "2021",

language = "English",

pages = "90--91",

note = "Proceedings of the 11th FORE International Marketing Conference : Marketing in a Disrupted World, FORE ; Conference date: 26-11-2021 Through 27-11-2021",

url = "https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf",

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Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage. / Rasul, Tareq ; Nair, Sumesh ; Soleimani, Samaneh.
2021. 90-91 Paper presented at Proceedings of the 11th FORE International Marketing Conference, New Delhi, India.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

AU - Rasul, Tareq

AU - Nair, Sumesh

AU - Soleimani, Samaneh

N1 - Conference code: 11

PY - 2021

Y1 - 2021

UR - https://www.fsm.ac.in/conference/fimc-2021/pdf/conference-proceedings-fimc-2021.pdf

M3 - Conference paper

SP - 90

EP - 91

T2 - Proceedings of the 11th FORE International Marketing Conference

Y2 - 26 November 2021 through 27 November 2021

ER -

Empirical evidence of the influence of Big Data Analytics (BDA) on Marketing Practitioners’ Enhanced Performance for Sustained Competitive Advantage

Conference

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