Emotional advertising to attenuate compulsive consumption: Qualitative insights from gamblers

Keyphrases

• Gamblers 100%
• Emotional Advertising 100%
• Compulsive Behavior 100%
• Help-seeking 66%
• Gambling 66%
• Advertising Appeals 66%
• Health Messages 66%
• Perceived Benefits 33%
• Response Rate 33%
• Problem Gambling 33%
• Positive Outcomes 33%
• Emotional Appeals 33%
• Health Threat 33%
• Self-accountability 33%
• Consumption Context 33%
• Consumption Behavior 33%
• Public Health Risk 33%
• Benefit Beliefs 33%
• Positive-negative 33%

Psychology

• Gambling 100%
• Qualitative Study 50%
• Qualitative Research 50%
• Consumer Behavior 50%
• Focus Group 50%
• Health Concern 50%
• Public Health 50%