De Vos, S. & Qesja, B., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Allen, J., Jochims, B. & Wu, S. (eds.). p. 239-2402 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review