Effective consumer journey - personalizing touchpoints and optimizing conversion for mature-age online MBA prospective students

Research output: Contribution to conference › Conference paper › peer-review

2022
Effective Consumer Journey- Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract
De Vos, S. & Qesja, B., 30 Jun 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Allen, J., Jochims, B. & Wu, S. (eds.). p. 239-240 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Research output