Effective Consumer Journey- Personalizing Touchpoints and Optimizing Conversion for Mature-Age Online MBA Prospective Students: An Abstract

Svetlana De Vos, Bora Qesja

Marketing and Entrepreneurship

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

1 Conference paper

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2021
Effective consumer journey - personalizing touchpoints and optimizing conversion for mature-age online MBA prospective students
De Vos, S. & Qesja, B., 1 Jun 2021.
Research output: Contribution to conference › Conference paper › peer-review