Dealing with market trends: Why firms often fail to keep up with market innovation

Gediminas Lipnickas, Bora Qesja

Research output: Contribution to specialist publicationAIB Review - scholarly output

Abstract

Innovation within markets is a necessity. Beyond helping firms maintain competitiveness, it leads to better value for consumers, improved resource use efficiency, and even diminished environmental impact of business and consumption activities. While many companies will consider innovation at some stage, why is it that so many of them get blindsided by their competitors innovating?
Original languageEnglish
No.9
Specialist publicationAIB Review
Publication statusPublished - 18 Nov 2022

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