Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty

Svetlana De Vos; Bora Qesja

Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty

Marketing and Entrepreneurship

Research output: Contribution to conference › Conference paper › peer-review

Original language	English
Publication status	Published - 24 Jun 2022
Event	Annual Conference of the European Marketing Academy - Corvinus University, Budapest, Hungary Duration: 24 May 2022 → 27 May 2022 Conference number: 51 https://www.uni-corvinus.hu/ind/emac2022/?lang=en

Conference

Conference	Annual Conference of the European Marketing Academy
Abbreviated title	EMAC
Country/Territory	Hungary
City	Budapest
Period	24/05/22 → 27/05/22
Internet address	https://www.uni-corvinus.hu/ind/emac2022/?lang=en

Cite this

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title = "Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty",

author = "{De Vos}, Svetlana and Bora Qesja",

year = "2022",

month = jun,

day = "24",

language = "English",

note = " Annual Conference of the European Marketing Academy, EMAC ; Conference date: 24-05-2022 Through 27-05-2022",

url = "https://www.uni-corvinus.hu/ind/emac2022/?lang=en",

}

Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty. / De Vos, Svetlana ; Qesja, Bora.
2022. Paper presented at Annual Conference of the European Marketing Academy, Budapest, Hungary.

Research output: Contribution to conference › Conference paper › peer-review

TY - CONF

T1 - Customer experience management in the higher education context: Why focusing on the relationship level is important for adult student retention and customer loyalty

AU - De Vos, Svetlana

AU - Qesja, Bora

N1 - Conference code: 51

PY - 2022/6/24

Y1 - 2022/6/24

M3 - Conference paper

T2 - Annual Conference of the European Marketing Academy

Y2 - 24 May 2022 through 27 May 2022

ER -