Consumer-driven de-growth trends: A call for marketing paradigm shift?

Research output: Contribution to specialist publicationAIB Review - scholarly output

Abstract

De-growth is an alternative proposition for a marketing paradigm shift with potential to inspire the drastic set of transformations required to avert catastrophic climate change and limit the global temperature increase in this century to 2°C as pledged in the Paris Agreement. Despite being considered as a controversial approach by many, the real goal of de-growth is not reducing growth, but rather promoting the type of growth which helps the environment.
Original languageEnglish
No.9
Specialist publicationAIB Review
Publication statusPublished - 18 Nov 2022

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