Abstract
This research demonstrates the role of gender and experiential avoidance (EA) on fear appeal effectiveness in at-risk gamblers. In Study 1, gamblers suggested that fear appeals must focus on threats relevant to problem gamblers to
prompt them to seek help. Many gamblers felt that loss of control, social isolation, and loss of self-esteem and identity would be impactful threats. In Study 2, fear appeals were more likely to prompt two groups of at-risk gamblers to seek help: (1) females, and (2) those who do not tend to avoid negative thoughts and feelings (low EA).
prompt them to seek help. Many gamblers felt that loss of control, social isolation, and loss of self-esteem and identity would be impactful threats. In Study 2, fear appeals were more likely to prompt two groups of at-risk gamblers to seek help: (1) females, and (2) those who do not tend to avoid negative thoughts and feelings (low EA).
| Original language | English |
|---|---|
| Specialist publication | GREO Research Impact Report |
| Publication status | Published - 2019 |