Building a Circular Economy With and Without Plastic: The Strategic Challenge for the SIBUR Company

Yulia Aray, Anna Veselova, Dmitry Knatko, Anna Levchenko

Research output: Contribution to journalArticlepeer-review


The case ‘Building a circular economy with and without plastic: The strategic challenge for the SIBUR company’ is designed to familiarize university students with the relevant strategic challenges of large petrochemical companies, and principles of sustainable business and the circular (closed-loop) economy (CE), as well as SIBUR’s activities in implementing the CE principles in its current business model. The case provides an overview of the recent trends in plastic consumption and legislative initiatives launched in different countries related to plastic management; it initiates a discussion on the advantages and disadvantages of plastic production and usage. Further, the case introduces the business model of the large Russian petrochemical company SIBUR and its current activities related to CE principles, and describes in detail its operational process related to the processing of the by-products of oil extraction into polymeric materials. Students will discuss the issues related to the challenges and opportunities of SIBUR’s strategic position, expediency, limitations, and the prospects of introducing and developing CE principles as a response to environmental challenges.
Original languageEnglish
JournalBusiness Case
Publication statusPublished - 2 Jan 2023


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