Brand personality, brand equity and revisit intention: an empirical study of a tourist destination in Iran

Keyphrases

• Revisit Intention 100%
• Brand Equity 100%
• Tourism Destination 100%
• Brand Personality 100%
• Iran 100%
• Design Methodology 20%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• City Tourism 20%
• Developing Country Context 20%
• Developing Economies 20%
• Destination Brand 20%
• Statistical Population 20%
• Maximum Likelihood Estimation 20%
• Intention to Revisit 20%
• Tourist City 20%

Social Sciences

• Brand Equity 100%
• Brand Personality 100%
• Iran 100%
• Structural Model 20%
• Developing Countries 20%

Economics, Econometrics and Finance

• Brand Image 100%
• Revisit Intention 100%
• Brand Equity 100%
• Tourism Destination 20%