Abstract
Empowered, not obsolete—the future of marketing will require humans to wield generative artificial intelligence tools in a new era of creative collaboration (Kalendra 2023).
Generative artificial intelligence (GenAI) has emerged recently as a revolutionary force across industries, redefining traditional business practices and shaping new horizons across the entire value chain. In the marketing world, GenAI is a game-changer, offering unprecedented opportunities for content creation, personalisation and engagement, and increasing efficiency and productivity. This article explores the transformative potential of GenAI in marketing, highlighting its benefits, ethical considerations and the role of human creativity in this dynamic landscape.
Generative artificial intelligence (GenAI) has emerged recently as a revolutionary force across industries, redefining traditional business practices and shaping new horizons across the entire value chain. In the marketing world, GenAI is a game-changer, offering unprecedented opportunities for content creation, personalisation and engagement, and increasing efficiency and productivity. This article explores the transformative potential of GenAI in marketing, highlighting its benefits, ethical considerations and the role of human creativity in this dynamic landscape.
| Original language | English |
|---|---|
| No. | 11 |
| Specialist publication | AIB Review |
| Publication status | Published - 21 Dec 2023 |