Beyond Imagination: The Creative Power of Generative Artificial Intelligence in Marketing

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Abstract

Empowered, not obsolete—the future of marketing will require humans to wield generative artificial intelligence tools in a new era of creative collaboration (Kalendra 2023).

Generative artificial intelligence (GenAI) has emerged recently as a revolutionary force across industries, redefining traditional business practices and shaping new horizons across the entire value chain. In the marketing world, GenAI is a game-changer, offering unprecedented opportunities for content creation, personalisation and engagement, and increasing efficiency and productivity. This article explores the transformative potential of GenAI in marketing, highlighting its benefits, ethical considerations and the role of human creativity in this dynamic landscape.
Original languageEnglish
No.11
Specialist publicationAIB Review
Publication statusPublished - 21 Dec 2023

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