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Authenticity and the innovation of traditional products
Bora Qesja
, Roberta Carolyn Crouch
, Pascale G. Quester
Marketing and Entrepreneurship
Research output
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Contribution to conference
›
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Keyphrases
Perceived Gains
100%
Traditionality
100%
Purchase Intention
100%
Traditional Products
100%
Authenticity Perception
100%
Consumer Expectations
33%
Success Rate
33%
Innovation Intention
33%
Social Sciences
Conceptual Framework
100%
Congruence
100%
Food Science
Scanning Electron Microscopy
100%