TY - JOUR
T1 - Applied Artificial Intelligence: Acceptance-Intention-Purchase and Satisfaction on Smartwatch Usage in a Ghanaian Context
AU - Uzir, Md. Uzir Hossain
AU - Bukari, Zakari
AU - Halbusi, Hussam Al
AU - Hock, Rodney Lim Thiam
AU - Wahab, Siti Norida
AU - Rasul, Tareq
AU - Thurasamy, Ramayah
AU - Jerin, Ishraq
AU - Chowdhury, Rezaul Karim
AU - Tarofder, Arun Kumar
AU - Yaakop, Azizul Yadi
AU - Hamid, Abu Bakar Abdul
AU - Haque, Ahasanul
AU - Rauf, Abdur
AU - Eneizan, Bilal
PY - 2023/8
Y1 - 2023/8
N2 - Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hospitals and physicians. This (three) multiple study research focused on the intention to use, purchase, and their satisfaction and spread positive word of mouth among others in the Ghanaian. Two renowned theories were underpinned to investigate these issues: TAM theory and the Stimulus-Organism-Response (S-O-R). Total of 550, 320, and 170 respondents were interviewed with Google Forms due to COVID-19 using social media. AI-enabled smartwatches considering Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Credibility (PC), Perceived Self-Efficacy (PSE), and Perceived Financial Cost (PFC) were significant on intention to adoption and adoption intention on actual purchase. The final study showed device quality, its service level, usage experience, perceived value, and the extent to which the satisfied customers made positive word of mouth to their friends and family, colleagues and followers. This research is significant in understanding the usage of AI-enabled smartwatches as a device doctor or electronic doctor (e-doctor).
AB - Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hospitals and physicians. This (three) multiple study research focused on the intention to use, purchase, and their satisfaction and spread positive word of mouth among others in the Ghanaian. Two renowned theories were underpinned to investigate these issues: TAM theory and the Stimulus-Organism-Response (S-O-R). Total of 550, 320, and 170 respondents were interviewed with Google Forms due to COVID-19 using social media. AI-enabled smartwatches considering Perceived Ease of Use (PEOU), Perceived Usefulness (PU), Perceived Credibility (PC), Perceived Self-Efficacy (PSE), and Perceived Financial Cost (PFC) were significant on intention to adoption and adoption intention on actual purchase. The final study showed device quality, its service level, usage experience, perceived value, and the extent to which the satisfied customers made positive word of mouth to their friends and family, colleagues and followers. This research is significant in understanding the usage of AI-enabled smartwatches as a device doctor or electronic doctor (e-doctor).
KW - Applied Artificial Intelligence
KW - S-O-R Model
KW - Health Care Service
KW - Smartwatches
U2 - 10.1016/j.heliyon.2023.e18666
DO - 10.1016/j.heliyon.2023.e18666
M3 - Article
SN - 2405-8440
VL - 9
JO - Heliyon
JF - Heliyon
IS - 8
M1 - E18666
ER -
